Bershka was founded in 1998 as a new brand of the Spanish group Inditex. Bershka sees itself as a beacon in the world of fashion, targeting an increasingly demanding audience, and in just two years, the company has united hundreds of stores under its brand. Today, 15 years later, the chain has 910 stores in 64 countries, and sales revenue accounts for 10% of the group’s total revenue. Bershka’s retail space exceeds 338,000 square meters. The company’s activities include the development of model design, production, distribution and sale in stores. In order to always present models in stores that reflect the latest trends, Bershka uses a flexible business model that allows you to easily adapt to any seasonal changes and respond to them in the shortest possible time, delivering new products to the store. Models for each season are created by the creative team of the company, which draws inspiration from fashion trends, exist in the market, receiving information from stores and directly from customers. Bershka’s design team includes more than 60 professionals who constantly assess the needs, desires and requirements of customers and annually present to the public more than 4,000 different products in stores.
