New Balance was founded in 1906 in Boston to make orthopedic shoes and insteps. Closer to the 1970s, it already specialized in the manufacture of sports shoes and today has become one of the world’s leading companies in the production of sporting goods. Today, New Balance is a family that brings together brands such as New Balance, Dunham, PFFlyers, Aravon, Warrior and Brine. Ever since New Balance made orthopedic insoles for police officers and waiters, the company has always focused on meeting people’s daily comfort needs. The most important part of producing great shoes and clothes is creating size and completeness for maximum comfort. To ensure the highest quality of our shoes and clothing, we focus on improving our technology and products as a whole. Most of this is provided by production in the United States, where we continue to manufacture shoes and clothing to all standards that have been formed over 100 years. We also stayed true to the core set of values, which include honesty, teamwork and full customer satisfaction.
