Since 1948, PUMA has been creating innovative products for the world’s best and fastest athletes: from football to golf, from motorsports to running. Our athletes set world records, win medals and experience unforgettable moments that change and develop the sport. The strong connection between the athlete and the product is the PUMA business card. Usain Bolt, Martha Vieira da Silva, Lexi Thompson, Sergio Aguero and other athletes are the ones who develop sports with us. The combination of sport and style has become relevant not only on catwalks and stadiums, but also on ordinary city streets, where PUMA dictates new standards of sports fashion, creating the SPORTLIFESTYLE market.
PUMA’s mission is to be the fastest sports brand in the world. Thanks to our endless desire to develop sports, we are always Forever Faster. Always Faster is more than fast. This is more than winning at any cost. This means turning difficulties into opportunities. Play. Set your own rules. Trust your instincts. And win.