The style of the American brand Tommy Hilfiger is based on a blend of classic and sporty elements. Its refined, elegant designs are always created with current fashion trends in mind, and for the past couple of years, the central theme of all Tommy Hilfiger collections has been the preppy style—the so-called fashion of elite American universities. Another constant highlight of the brand is the signature Hilfiger “twist”—unconventional, often ironic details. The Tommy Hilfiger company was founded in 1985 by American designer Tommy Hilfiger. Its initial success was linked to the launch of a men’s clothing collection.