The Levi’s brand is effortless in the classic American style. 1853 – Levi’s first pair of men’s jeans is tried on by gold diggers. Today it is cult clothes.
Since the invention of the first Levi Strauss & Co. jeans, they have become one of the most recognized and often imitated garments in the world. Levi Strauss found the formula for the perfect style.
Levi’s clothing is a story of the victory of comfort over rules, freedom over the dictatorship of the dress code, the embodiment of the freedom of the city. Levi’s brand is 150 years of tradition and impeccable cut.